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The fashion brands red dresses, worn by Rihanna, Scarlett Johansson, Nicole Kidman and Penlope Cruz, are so iconic that Pantone recognises the colour Italian luxury fashion designer Valentino Garavani left a legacy of a distinctive colour that serves as a reminder to women everywhere the power and potential of the perfect red dress Valentino Red is officially recognised by Pantone and the fashion houses archives even contain over 550 different hues of the colour, with celebrities sporting its gowns on red carpets It started with a woman in a crowd