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The fact that all types of people (women, men, children) are posting pictures with the dresses, hashtagging the challenge and tagging Target, and even that the general media is covering it, is a fantastic - and probably unexpected - win for Target, says Lehigh University marketing professor and fashion industry expert Ludovica Cesareo
I wanted to create something that felt elevated and editorial
Layered tulle ruffle skirt that adds movement and volume for a statement-making silhouette
Discover everything you need to master your Queen Bee Machine
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