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Imagine looking in the mirror

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"Conversely, when brides were familiar with the story of the dress, like with a hand-me-down, they were far more positive about it and treated it more like treasure than a cursed item." Thomas, an expert in fashion and consumer behaviour, said most brides in the study cared about the environment and liked the idea of greener choices, but sustainability rarely shaped their final decision

And dont even get us started on those romantic ruffle details