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[7] Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, [23] and, by 1 March, the original BuzzFeed article had received over 37 million views
When Monroe asked costume designer Jean Louis to make a dress for her, she told him, I want you to design a truly historical dress, a dazzling dress thats one-of-a-kind, a dress that only Marilyn Monroe could wear, according to Ripleys
The upper is top-grade European calfskin, a clean box calf that takes a high shine and holds its shape at the ankle
With its colour matching her skin tone, the dress which was so tight that Monroe had to be sewn into it gave the impression she was nude
