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High-end designers frequently feature black in their collections, and equally stylish options are available at more affordable price points
"Im like, 'you cant buy it, its not being produced or wasnt bought by enough buyers.' So, I just realized that there was this big disconnect between what went down the runway and what women were actually able to buy in their nearest department stores or boutiques." The company launched in 2010, around the same time women were embracing the convenience of online shopping and street style stars rose to prominence
At the end of the day, you get so much more money and exposure from collaborations with major brands," she said
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