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As the brand's owner at the time, Peter Capolino, told Fortune in 2003, "I figured my market was 35-to-75-year-old conservative, college-educated, suburban white men." But in 1998, after Outkast's Big Boi was styled in a throwback Dale Murphy (Atlanta Braves) jersey for the duo's "Skew It on the Bar-B" music video, it quickly became clear that his target market was far Blacker and swaggier
What Were the Most Popular Teen Brands in the 2000s
It's comfortable, adjustable, and offers great freedom of movement
Its handmade quality ensures a unique touch to any outfit and promises to dazzle at any event
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