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It is America's thirteenth largest company
Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell Format:hardcover characteristic plumage featuresUntil Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one built to order. According to business historian Nancy F. Koehn, these pathbreaking entrepreneurs shared a powerful gift: the ability to discern how economic and social change would affect consumer needs and wants. In Brand New , Koehn introduces us
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