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Colts Foot
The New Challenges to the Wine Industry Met by a Smart Use of Sensory Techniques
Assistant Professor of History
Roger Boulton
Relationship Marketing/Direct to Consumer (2-Cassette Session) Media Type:Audio CD Disc(s) Colts FootSpeakers share their strategies for being proactive, not reactive. How do wineries use their tasting rooms and events to build relationships and make "customers for life"? The session includes examples of how wineries can leverage their customer relationships and build brand strength.
