Developing New Markets (2-Cassette Session) HerbFest 1994 (Designed for All Levels) Steven

(Designed for All Levels) Steven Horne will lead participants toward an understanding of the connection between unresolved emotional conflicts and physical health problems

The 8th Annual Unifed Symposium urges industry members to come together in Sacramento

and herbal alternatives to inoculations and anti-malaria drugs

Part II is on Tape #WW85-092

Developing New Markets (2-Cassette Session) HerbFest 1994 (Designed for All Levels) StevenThis session will provide a discussion of expanding your marketing efforts to reach different ethnic, demographic and alternative lifestyle segments of the wine consumer market. Speakers will take a closer look at the trends that are shaping the Hispanic market and the segments of younger consumers as well as their wine purchasing habits. Examples will be provided of how wineries can use advertising, public relations, and event sponsorship to expand